Munetsionline: how to build an email list

Every business needs an email list because the future of a business depends on it.

However there is a great mistake that many marketers make ,especially when starting to build any email list.

Why build an email list anyway?

Builds relationships

Establishing consumer trust and loyalty in a brand takes time. Email marketing allows you to build relationships with prospects, leads, and past and current customers by directly speaking to them about your brand via their inbox. No need to worry about invading their personal space because they can always check your emails at a time most convenient for them. You can introduce them to new products or services, send them newsletters, information about events in their area, discount vouchers, and so on.

, your email marketing campaigns should fetch significant returns.

Quality vs Quantity

Offering freebies as incentives to join an email list is standard practice in internet marketing. Most marketers focus on getting as many signups as possible by focusing on the freebie and downplaying the email subscription. But is that the best approach?

Amanda Gagnon wrote:

Mentioning email first weeds out people who are only interested in freebies. If they'll unsubscribe immediately or report spam, the sign-up would be worthless.

For those on the fence, though, the download might tip the balance in favor of subscription. And people who sign up for the sake of the emails receive an instant thank-you gift.

Granted, someone who unsubscribes as soon as they've downloaded was never really a subscriber, but I can think of a few advantages to going for more subscribers, even if they're not all golden prospects:

1) Some of the marginal prospects who you lose by emphasizing the subscription might have become buyers, especially if your follow-up is good.

2) If the freebie itself promotes your products or reminds them of your brand, getting it into the hands of marginal prospects can lead to more sales, even if they do unsubscribe immediately.

What do you think? What advantages are there to having a smaller list with only good prospects vs. a larger list with both good and bad? What do you have to do to take capitalize on those advantages? When might a bigger list be better, even if the quality is lower?

Email List Building: Quantity or Quality? » White Hat Crew

http://whitehatcrew.com/blog/ Wed, 15 Sep 2010 08:33:22 -0700

What others say about email marketing.

Jeff Goins writes, “It’s important because email is still the most powerful way to communicate online. Every day, people check their inboxes (often multiple times per day). They sit in front of a screen, glued to Outlook or Gmail, refreshing until they get that gratification of knowing someone else in the world cares about them..”

Pat Flynn says, “An email list will never die. If you have an email list, you will always have a way to communicate with your audience. Blogs can die. RSS readers could vanish. But, those email addresses will never change and you can always keep your audience informed of what you’re up to, even if you go completely off the radar.”

So now if an email list is so important to your online business success,Why is it many give no attention to it?

10 Challenges (and the solution) When Using Email To Reach

http://www.flocknote.com/blog Thu, 24 Oct 2013 00:00:00 -0700

Getting people subscribed to the right lists - Once a church has gathered email addresses for people, they don't have a good way to get them onto the distribution lists that the subscriber wants/needs to be on. Managing lists (bad emails, unsubscribes, legal, etc.) ... Sharing lists, building upon them and “turnover” - When you have staff turnover, what happens to the distribution lists that the out-going person built? It's very common that whatever they were using to ...

#1-Set your goals

It is not enough to build your list ,you need to know what you want to accomplish at the end of it.

#2-Put together a Lead magnet.

An opt-in ethical bribe for your subscribers.When you give your readers an incentive ,they will be more likely to sign up to your list.

examples of Lead magnets to offer- (checklist,template,cheatsheet,resource list,workbook,e-course,video course,ebook/guide/report)

#3- Prepare content for your emails.

This usually includes,

.Welcome email-should be engaging ,let the reader know who you are and what to expect from you.

.Auto responder sequence-

Tip- provide value not just promotional email,educate ,entertain,inspire.

#4-Choose an email servive provider.

here is a list of some good email service providers.

(getresponse,aweber,infusionsoft,mailchimp etc---)

Never fall for a cheap poor quality email service provider. Your email list is too important to be reckless with.

#5- Start creating campaings/building your list.

Most email service providers give quality training on how to create campmains and set up your account.

#6-When your campaigns are properly set,now its time to drive traffic to your offers/landing pages.

Use different forms of advertising to drive traffic to your landing pages.

Now go ahead , start building an email list,this post is your reference if you follow it you will never go wrong.

Do you want to learn how to sell anything on the internet by just following 3 easy steps.

Go ahead and download my guide below.

E-edge report.

About the Author.

Munetsi Zunguzira

Internet Entrepreneur-www.munetsipages.com

-www.munetsiblog.com

I have learnt how to use the power of technology to build businesses and hence now my objective is to teach others to do the same.

Contact me on -0027732657202

email -zunguziramunetsi@gmail.com

Munetsionline

Wednesday, 21 January 2015

How to build your email list?