Topics to be covered-
- I have a normal website , do I need a blog?
-who can use a blog?
-tools for blogging.
- advantages of a blog over a standard website.
A blog is setup of articles, audios , videos, and or images .
The purpose of such setup is to convey a specific message or transfer information via the internet-
It is a website with dynamic content, being constantly updated.
The blogger is the transmitter ,who conveys the message while the audience becomes the receiver.
The internet has been dominated by key players such as , goggle ,yahoo and Microsoft – Bing . These key players rank different sites being published on the internet according to the value of information being published.
The topic on how to optimize your blog will be dealt with in the next article.
Search engines love blogs , why?
Search engines search for value , they search for expert advice .when you publish good content on a specific niche, the search engines label an expert-
You become an Authority in your field and hence you rank high with the search engines.
Most blogs are ranking higher than standard websites ,because of the quality and quantity of the content.
The purpose of a website is get more people to know your business and hence get more customers-the goal is to drive traffic to your website.
Most website content is static, while blog content is dynamic.
It is a requirement for every business to have a blog. Having a good website only is not enough , if you want constant huge traffic to your business then, get a good blog.
On a blog it is easy to in cooperate the multidimensional forms of communication. Articles ,audio ,videos and imaging .
The message can easily appeal to different kinds of people. The message can blend easily with social media platforms
- Face book , twitter, goggle +,you tube, pinterest, linked in ---
Who can use a blog?
Any business that is serious about growing their sales through internet marketing, should think of setting up blog.
A brick and mortar business can setup a blog, and start blogging about their products,
A church can convey a message to its followers via a blog.
If you are selling stuff on sites like Amazon E bay , you can use a blog to attract potential customers to buy your products.
A blog can also be used to increase sells when selling affiliate products on click bank and other sites .
Traditional offline business such as gardening/landscaping , brick and mortar businesses, real estate , life insurance ,car sale---etc ,should take advantage of online marketing by using blogs.
Giving value without chasing people –Is the law of attraction in marketing.
Advantages of a blog.
A blog is setup to allow a 2 way communication. A comment section allows the clients to interact effectively with the business,
The interaction is limited on a website setup.
Search engines love blogs because of the dynamic content, and hence a bog have a cutting edge over a standard website.
Some recommendations,
Set up a blog at-
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